by Heidi McIntyre | 02.21.14 | Marketing
by Heidi McIntyre | 02.21.14 | Marketing
In 2012 we assisted our client, the Vidalia Onion Committee (VOC), to post a digital coupon ($.50 cents of 5 lbs) to their Facebook page which had less than 1,000 fans. Visitors were required to “like” the page to download the coupon. We did not pay to advertise the...
by Heidi McIntyre | 02.12.14 | Marketing
by Heidi McIntyre | 02.12.14 | Marketing
For years, marketers have targeted females as the primary household shopper. But times have changed as a recent Wall Street Journal headline read: “Groceries Have Become a Guy Thing”. It’s not always ladies first…at least at the grocery store. As this chart from the...
