by Heidi McIntyre | 07.27.17 | Influencer Marketing
by Heidi McIntyre | 07.27.17 | Influencer Marketing
When it comes to consumer trends, food bloggers offer a unique perspective. They are constantly monitoring the responses to their recipe posts, engaging with their followers and keeping tabs on other food bloggers which gives them an edge in understanding consumer...
by Melinda Goodman | 07.21.17 | Content Marketing
by Melinda Goodman | 07.21.17 | Content Marketing
In case you haven’t noticed, Shark Week starts on Sunday. And if you haven’t noticed, Shark Week is eminent, you are clearly immune to the Jaws-inspired phenomenon that grips consumers and excites marketers during the heat of the summer season. Since 1988 the...
by Heidi McIntyre | 07.18.17 | Influencer Marketing
by Heidi McIntyre | 07.18.17 | Influencer Marketing
Blogs continue to be an important medium to educate and influence consumers, especially the younger generation. In fact, research shows that 40% of Millennials learn about food from blogs, and 33% rely on food blogs before making a purchase (Forbes Magazine). We...
by Heidi McIntyre | 07.11.17 | Content Marketing
by Heidi McIntyre | 07.11.17 | Content Marketing
It seems like a lifetime ago when I would read the printed morning newspaper over a cup of coffee. Now I glance through several news apps on my iPad while checking my social media sites and juggling my coffee. Don’t get me wrong, I love my iPad, iPhone and...
by Alison | 07.06.17 | Storytelling
by Alison | 07.06.17 | Storytelling
Any brand can tell stories, not every brand can tell them well, or even understand the real art of an actual story. Stories are the way we connect with consumers and help them understand who we are and what we stand for. Who are the people and faces behind the logos...
